Nashville, TN, February 2024 — Following closely on the heels of a successful NAMM Show in Anaheim, California, where leading members of the METalliance (Music Engineering & Technology Alliance), including George Massenburg, Chuck Ainlay, Frank Filipetti and Sylvia Massy, lectured at Genelec’s exhibition space throughout the convention on immersive audio, monitoring techniques and much more, the METalliance is pleased to announce that Genelec Inc. has become the organization’s newest member of its Pro Partner program. Pro Partner membership is limited to companies that have shown the initiative to manufacture and distribute products that meet the METalliance organization’s professional audio standards.

METalliance founding member and multi award-winning engineer/producer George Massenburg stated, “I’ve used many monitors of all types and brands in my professional career. I started using Genelecs for critical listening some time ago, maybe about 25 years ago or so, and have depended on them for consistency and accuracy ever since.”

TEC Award-winning Genelec, the pioneer in Active Monitoring technology, is celebrating 45 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

“Being part of the METalliance affords us the opportunity to exchange ideas and generate valuable information for both manufacturers and users,” commented Will Eggleston, Genelec Inc. Marketing Director. “We also look forward to attending events that bring the audio community together with some of the best minds in the business.”

Producer/engineer and long-time Genelec user Sylvia Massy was first introduced to Genelec at LA’s Larrabee Sound, where she used Genelec 1038A monitors – recalling them as “the best main speakers I’d ever heard before. Quality sound is revealed in the details, that is why METalliance and Genelec make perfect partners.”

METalliance founding member and music producer/engineer/mixer Frank Filipetti added, “My first GRAMMY® Awards came when I started mixing on Genelecs. Over the years their speakers have always featured award-winning accuracy, consistency and dependability – that’s always been a Genelec hallmark.”

The METalliance Pro Partnership is a group of companies that share the founders’ belief that a call for quality is important. It is limited, by invitation, to those companies that provide products and services deemed worthy of consideration by professionals. Other METalliance Pro Partners include: AKG, Audio-Technica, Austrian Audio, Avid, DPA Microphones, Eventide, JBL Pro, LEWITT Microphones, Lexicon, Manley Laboratories, GML, Millennia Music & Media Systems, Neumann USA, Prism Sound, Royer Microphones, Sanken Microphones, Solid State Logic, Sommer Cable, Sonnox, Steinberg, tc electronic, Universal Audio, and Yamaha.